Fashion & E-commerce – TV, Website, Social Media Marketing
Purpose: We’ve produced many commercials for Victoria Secret over the last 23 years for both television and online. They told us they’d like to use an umbrella for a “gift with purchase” promotion and asked if we could think of a way to sell it. We did. We were inspired by the choreography of Bob Fosse with the kaleidoscopic approach of Busby Berkley. It was the most successful gift with purchase promotion they ever did. It was used on TV, organic and paid Facebook, Youtube, and Instagram, and on site.
Automotive – Corporate Brand Positioning for Investor Sales Presentation
Purpose: We do many corporate videos. Holly is in the automotive business. The owners wanted to sell the business, so we were approached by Lazar, the private investment company who was brokering the sale. The goal was to create a video that tells the Holly brand story and positions it ideally for sale. The video was successful in generating excitement about Holly and its future promise for investors and buyers. Lazar credited the video as an invaluable sales tool and an essential part of their presentation which helped them get the price they wanted to sell it for.
Fashion, Retail & E-commerce – Corporate Brand Positioning, PR, Online & Television
Purpose: We created award-winning “Brand Bible” videos and fashion show video content for Ralph Lauren over the 36 years we’ve worked with him. We also did sales training and store openings internationally. We produced the video and principle coverage for Ralph Lauren’s acclaimed “50TH ANNIVERSARY” event in Central Park. Here’s a preview: